Teclean gacetillas hasta tener tendinitis en las manos, se pasan las horas del día sentados en sus mesitas modo oficinista; se les queman las pupilas de tanto mirar la pantalla buscando un titulo “llamativo” desde un monitor viejo y sucio. Bajo estas terribles circunstancias es que, el “periodista bot“, lleva a cabo su trabajo. Son redactores que operan en cualquier diario del país. Preciso, responsable y querible, es garante de confiabilidad y seguridad (lo que en términos humanos es la “convicción”). Están los que evangelizan desde sus programas de radio alimentando a sus trolls, algunos escriben en las redes como si estuvieran emancipando a Latinoamérica, porque en su guía ideológica aparece Rodolfo Walsh, aunque nunca lo habían leído, pero están convencidos de que su trabajo era tan clandestino como el de Rodo. Otros, más honestos, deciden hacerse funcionarios.
El “periodista bot”, es un tipo de redactor que opera en cualquier diario del país
A favor de todo lo “bueno” y contra de todo lo “malo” -como si fuera una operación binaria-, el bot depende de las opiniones mayoritarias que circulan en sus burbujas de Facebook, Instagram o Twitter, porque hace tiempo que fueron víctimas de esa tentación que cualquier periodista aspirante padece: el de deberse más su público antes que a una idea propia.
Como dijimos, de posturas determinantes a favor o en contra sobre determinados temas, este periodista bot es un modelo a seguir tanto para sus jefes como para sus seguidores en la vida cotidiana. Existen bots de izquierda y derecha; operan en la comunicación privada, Estatal o comunitaria, pero en general, tienden a la progresía. Permeable a cualquier manual que se le imponga, el periodista bot parece un catequista cuando habla de periodismo en sus redes, también, suelen repetir todos los años que no son buenos tiempos para el periodismo, porque siempre se adjudica un mal que lo acecha, aunque esto no quiere decir que de las políticas neoliberales salga ileso. Este periodista es víctima como cualquier trabajador de este país en la ola de desocupación.
Existen bots de izquierda y derecha; operan en la comunicación privada, Estatal o comunitaria, pero en general, tienden a la progresía
Algunos ejercen el análisis del discurso como si leyeran un crucigrama con mensajes subliminales que manipulan a la ciudadanía en plena guerra fría; otros preponderan su profesión como si fuera más importante que la de un médico o un basurero; hay también empresarios que suelen dar cátedras de derecho a la información en universidades, que pueden balbucear la palabra “ética”, pero siempre y cuando no comprometa su financiamiento, estos, los más cínicos.
Durante las tardes los bot reciben datos del clima, fuentes policiales, eventos o hasta institucionales del gobierno; y qué, con el arte automatizado de las reglas básicas del periodismo (5 W) construyen las noticias más leídas de su ciudad con determinante convicción. A diferencia de una máquina, el periodista bot, tiene errores ortográficos, se come alguna coma porque los correctores ya no existen, los periodistas bot, se equivocan, porque también son humanos, aunque no parezcan.
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67 thoughts on “Periodista bot”
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